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Research papers

Approaches to tracking the impact of national destination advertising

The approach adopted to assessing the effectiveness of national destination advertising, where the final sale is not made in an easily measured fashion, should ideally be multi- facetted. In the case of major changes in advertising campaigns made by...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Ciaran Tuite
June 15, 1991
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Citation

Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/approaches-to-tracking-the-impact-of-national-destination-advertising